Packaging & POP
One of my favourite projects of the year. The HFS Dial is a modular wallet/moneyclip, so they needed packaging to match the cool, hip factor while remaining neutral in colour to match all of the varieties that they offer. Eventually, we settled on black and white with red accents.
I normally despise handwritten logos and almost urged that he let me do a new one, but, damn, his handwriting kicks ass, so the original logo remained untouched.