Stiga GT Snowracer
Packaging & POP
This was the first winter-sledding-apparatus of my youth that was cool, that came with a steering and braking mechanism. Prior to this, you had toboggans and those shitty plastic Magic Carpet things. Snow Tubes weren’t even invented in the 1980’s. So whoever had a GT Snowracer was the cool kid at the cafeteria table.
Sadly, I never had one. But decades later, I got to design packaging for them and use the proceeds to buy alcohol. So I win.