The iPR Group
Identity & Branding
The iPR Group needed to refresh their branding. The old concept of a speech bubble wasn’t bad, just poorly executed. I cleaned it up, made it balanced and fun and energetic and awesome. John’s a solid guy with a great, burgeoning PR firm — and now he has a logo he can be proud of. I almost made myself throw up with this rah-rah-rah cheerleading copy. Jesus fucking Christ.