Godiva Holiday Tin

Every year, Godiva Chocolatier commissions an up-and-coming artist to create their Holiday Tin. In 2007, Alexander Joo Creative received that high honor.

Based on their famous Lady Godiva logo, this illustration took six months from conception to execution, finally landing on shelves during the holidays, 2007. Best of all, each tin came with the requisite legend of the chocolates inside, but with a description of Alexander Joo and his work on the backside.

Who in their right mind would purchase $120 tins of chocolate? We would, 16 times, because we didn’t get any for free from them!