Les Tai Tai, owned by two of the most illustrious and powerful women in the world, was the world’s leading beauty boutique who scoured the world, near and far, for the very best in quality products. They required a logo that was trendy, poppy and girly, with a symbol that could stand on its own.

Tai tais were the original Crazy Rich Asians, the wealthy, comfortable and uber stylish women of Singapore who would meet for tea time and crumpets. What signifies them better than a fan?