Refine Method was founded in 2010 by Brynn Putnam, a Harvard-educated former dancer with the New York City Ballet. Brynn worked in some of NYC’s top gyms and boutique fitness studios, but found that despite logging many hard workout hours each week, her clients weren’t getting the results they wanted.
Brynn devised the Refine Method, and needed a way to describe it without her in the room. She contacted Alexander Joo Creative to create this self-explanatory infographic that serves as an advertisement, instructional poster and a decorative element in her gym.